About Ben Guiles

From the Stage to
Your Brand.

Musician. Viral creator. Brand coach. Here's the full story.

Ben Guiles

Ben Guiles

Founder · Red Banana Studio

Carlisle, Pennsylvania

408K+
Instagram
321K+
TikTok
5.7M+
TK Likes
My Story

I Didn't Plan Any of This.
It Just Worked.

Honestly? I started as a musician. I spent years touring, playing shows, and doing everything you do when you love music more than you love sleep. What I didn't realize at the time was that every night on stage was teaching me something far more valuable than how to play a chord — it was teaching me how to connect with people.

When the touring life wound down, I didn't know what came next. I ended up in the world of social media and marketing, working in agencies, learning the craft, and figuring out how to build audiences for brands and businesses. I was good at it. But something was missing.

Then I started posting about the carnivore diet. Not as a strategy. Not as a business plan. Just because I was doing it and it was changing my life. The posts started getting views. Then thousands of views. Then hundreds of thousands. One video hit 128K likes. My Instagram grew to 408K followers. My TikTok hit 321K. I became — whether I planned it or not — 'The Carnivore Diet Guy.'

And that's when it clicked. The thing that made my content work wasn't a formula. It wasn't a hack. It was that I was being completely, unapologetically myself. My real voice. My real story. My real personality. That's what people connect with. That's what goes viral. That's what builds a brand that lasts.

So now I take that same approach and I apply it to Keller Williams real estate agents. Because here's the truth: you are already interesting. You already have a story. You already have a personality that people would love to follow. You just need someone to help you show it to the world.

That's what Red Banana Studio is. It's not a marketing agency. It's not a content mill. It's me — sitting across from you — helping you figure out who you actually are, and then building a brand around that. Because the world doesn't need another generic real estate agent on Instagram. The world wants to know you.

The Journey

How I Got Here.

Early Career

Touring Musician

I spent years on the road as a touring musician. I learned how to hold a room, how to connect with strangers, and how to make people feel something. I didn't know it at the time, but I was learning personal branding before it had a name.

The Pivot

Social Media & Agency Life

When the music career wound down, I took everything I knew about performance and storytelling and applied it to social media. I worked in agency environments, learned the craft of content creation, and started building audiences for other people.

The Viral Moment

The Carnivore Diet Guy

Then something unexpected happened. I started posting about the carnivore diet — honestly, just documenting my own journey — and it blew up. 408K Instagram followers. 321K TikTok followers. 5.7 million TikTok likes. I didn't game the algorithm. I just showed up as myself, and the world responded.

Today

Red Banana Studio

Now I take everything I've learned — from the stage, from the agency, from building my own viral brand — and I use it to help Keller Williams real estate agents build personal brands that actually work. I'm the in-house marketing department and social media consultant for KW agents in Carlisle, PA, and I host monthly social media masterminds at KW of Central PA.

Ready to Build Your Brand?

I work exclusively with KW agents. If that's you, let's talk.